Determined to make 2016 a breakthrough year for your business? Then use our ’16 Audience Engagement Strategies for 2016′ to kick-start your next marketing campaign.
If you own or run a small-medium-sized business here in lovely Oxfordshire, (as we do), then we’re keen to know what the term ‘audience engagement’ means for you and your business . . .
Whichever tools you use to market your business, you have around four seconds to engage your audience, before they look elsewhere – and this applies whether we’re talking about online or offline media.
The harsh reality is this: very few people stumble upon any website by accident. Usually they are directed to a particular website as a result of a Google search, or they have clicked a link in a social media post.
It’s a fact of life: people buy from people they know, like and trust.
So you think the unthinkable is never going to happen to you? That lovely web design company you’ve enjoyed a cordial relationship with these past three years would never leave you in the lurch, would they?
“Can I talk to you about my website?” Is a phrase I often hear when I am out and about networking. “Sure, let’s make a date.” is usually my immediate reply, but it will not be long before I am saying “You don’t need a website.”
When you’re in the communications’ business you need a website that truly resonates with your clients; a web presence that promotes your values and compels your audience to act. But when SpiritLevel Communications’ founder Allen Moxham chose to work with Orange and Blue as a ‘Solutions’ client, Allen aspired to take this maxim one stage further.