If your website doesn’t look good on mobile, then neither will you – sorry to be blunt! In this ‘age of the mobile consumer’ every business owner who is serious about outsmarting the competition will need to provide their customers and clients with a superior mobile experience; one that puts their rivals firmly in the shade.
Every successful marketing strategy starts with identifying your core target audience; after all, you can’t begin building a library of great content to share, until you know who that content is aimed at.
Determined to make 2016 a breakthrough year for your business? Then use our ’16 Audience Engagement Strategies for 2016′ to kick-start your next marketing campaign.
If you own or run a small-medium-sized business here in lovely Oxfordshire, (as we do), then we’re keen to know what the term ‘audience engagement’ means for you and your business . . .
Whichever tools you use to market your business, you have around four seconds to engage your audience, before they look elsewhere – and this applies whether we’re talking about online or offline media.
The harsh reality is this: very few people stumble upon any website by accident. Usually they are directed to a particular website as a result of a Google search, or they have clicked a link in a social media post.
It’s a fact of life: people buy from people they know, like and trust.
So you think the unthinkable is never going to happen to you? That lovely web design company you’ve enjoyed a cordial relationship with these past three years would never leave you in the lurch, would they?