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Still Ignoring Your Mobile Visitors? At What Cost?

Do you sleep with your smartphone next to your pillow?

Don’t laugh. Ridiculous as it may sound, a study by Stanford University found that 75% of iPhone users take their phones to bed with them. In the same study, 67% of respondents said they were more likely to leave their wallet at home than their iPhone. And more revealing still, is that 87% of Android users admitted to using their mobile device on the loo!

Deloitte’s wittily-titled report: Mobile Consumer 2015: The UK cut: Game of Phones, is quick to point out that 76% of UK adults now owns a smartphone and “collectively, UK consumers glance at their smartphones over a billion times every day.”

As an ambitious business owner, if this latest ‘intelligence’ doesn’t translate into an urgent need for your website to be mobile-friendly, then frankly, we don’t know what does.

Earlier this month, the team at Orange and Blue conducted a survey of our own. We looked at 100+ small businesses, charitable and not-for-profit organisations within Oxfordshire – just as an example . We found that two thirds of these organisations do not yet have a mobile-friendly website.

94% of top UK advertisers have invested in a mobile website

Last week it was revealed that 94% of the top 50 UK advertisers have invested in a mobile website and a Campaign ad announced that within 18 months, mobile browsing is set to overtake desktop. In the case of certain retail platforms, this has already happened. In 2014, Shopify reported that mobile accounted for 50.3% of its ecommerce traffic.

Smart business owners will recognise the significant benefits of going mobile now while your competition are mulling over their options. Not only will Google include your business or non-profit in its mobile listings, but you’ll be able to connect with your clients and customers 24/7 wherever they happen to be online, be it from the comfort of their pillow, or occupying the ‘smallest room’!

AUTHOR

Graham Stacey

Graham Stacey

Graham is the director here at Orange and Blue, which started with himself at a computer designing for print. After many years hands-on experience Graham now consults on communications strategy for OandB clients.